Remember – you do not ‘get’ giving till you just get giving
B1G1/BOGO (Buy One Give One) matches business enterprises with charitable cause right around the globe so that every business transaction makes a difference somehow, somewhere, every second, every day. And it does much more than that. It adds a powerful marketing ‘engine’ building your own magnetism.
Michael Porter, probably the world’s most respected strategist on business states this: “I used to see this area of corporate social philanthropy as the last thing on my agenda 10 years ago, but now I agree that social and economic issues are intertwined. Corporate philanthropy – or corporate social responsibility – is becoming an ever more important field for business. Today’s companies ought to invest in corporate social responsibility as part of their business strategy to become more competitive.”
All who hear about BOGO just gets it instantly. It’s an unique idea that totally resonates and makes sense. And it’s an idea whose time has come.
You can put your hand up to make a continuing difference and literally play a significant part, not just in leaving a legacy, but also in transforming our globe. It could be the best business and personal choice you’ve ever made. After all you will leave a legacy the question is : will it be one of consumption or one of choice.
Bill Gates from Microsoft is key to this paradigm shift, calling for ‘Creative Capitalism’ in response to the significant question, he is quoted in the TIME Magazine:
“How can we most effectively spread the benefits of capitalism and the huge improvements in quality of life it can provide to people who have been left out?”
Buy1GIVE1 (Buy One Give One) is about Sharing the Joy of Giving; with giving coming from having gratitude for all that we have.
Remember – you don’t ‘get’ giving till you get giving!
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